About us
and systems people
Pure Minds Trading Co. LLC is a Dubai-based AV consultancy and supplier. We design, supply, install and support professional audio, lighting, trussing, LED screens and rental systems for venues, productions and integrators across the UAE.
Who we are
Built by people who have run live shows
We started as operators and technicians — the ones loading trucks at 2 a.m., tuning line arrays and programming lighting consoles while the client watched the clock. That experience shapes how we consult today.
Every recommendation we make is judged against one question: will this work reliably when the room is full, the deadline is real and there is no second take? If we would not trust it on one of our own shows, we will not put it in your venue.
Based in Business Bay, Dubai, we cover the UAE and export to neighbouring markets. Our team combines acoustic and system design, rigging engineering, installation management and on-site crew coordination under one accountable supplier.
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Years in pro AV
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Represented brands
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Systems delivered
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Support desk
What we do
End-to-end AV, from drawings to handover
AV consultancy
Site surveys, acoustic modelling, coverage prediction and documented specifications before any equipment is quoted.
Audio systems
Line arrays, point-source PA, studio monitors, networked audio and conference systems tuned for intelligibility.
Lighting design
Moving heads, LED washes, architectural fixtures and console programming delivered as a working show file.
Truss, rigging & LED
Duratruss structures, ground support, load calculations and indoor/outdoor LED walls with processing and calibration.
Rental & events
Crewed rental packages for concerts, conferences, exhibitions and activations across the UAE.
Install & support
Turnkey installation, commissioning, operator training, maintenance contracts and stocked spares.
Our mission
To make every venue sound, look and perform exactly as intended — with systems that are designed around the people who use them, installed to documented standards, and supported long after the lights come up.
Our vision
To be the UAE's most trusted AV consultancy partner — the first call for architects, venue operators, production companies and integrators who need a system that works reliably and a team that answers the phone when it matters.
Our partners
Brands we represent
Authorised supply and factory-trained support for the professional audio, lighting, trussing and AV brands that venues and productions rely on.
Trusted by
Our clients
Selected organisations across Dubai that we supply, install and support.
Dubai Holding
Global Village Dubai
Cinema City
Jumeirah Group Dubai
DXB EntertainmentClients we serve
Sectors we power
Hotels & hospitality
Ballrooms, banquet halls, lounges and pool venues.
Houses of worship
Speech-first intelligibility and simple volunteer operation.
Concerts & touring
Line arrays, moving-light rigs and LED walls with crew.
Corporate & conference
Presentation AV, hybrid meetings and mic management.
Studios & broadcast
Reference monitoring, acoustic guidance and quiet power.
Retail, F&B & leisure
Background music zones and content-driven LED features.
Talk to a consultant
Tell us about your venue, tour or install
Send a request and our engineers will come back with a system design, equipment list and budget — usually within one working day.