What we do
suppliers second
Most clients come to us with a room, a budget and a deadline — not a shopping list. We survey the space, model the coverage, design the system, specify the right equipment, install and commission it, then stay on the phone long after handover. Everything we sell is gear we are prepared to stand behind on a live show night.
Built for ballrooms
Products catalogued
Represented brands
Emirates covered
Quote turnaround
Capabilities
Six disciplines, one accountable team
We keep design, supply, installation and service under one roof so nobody can point at somebody else when a system underperforms. The same engineer who models your coverage is on site the night it is commissioned.
AV consultancy & system design
We start where the drawings start. Acoustic behaviour of the room, coverage prediction and SPL mapping, sightlines, rigging points, power budgets, cable pathways and signal flow are all documented before a single item is quoted.
- Site survey, measurement and existing-system audit
- Coverage, SPL and photometric prediction
- Single-line diagrams, load and power schedules
- Equipment schedule with alternatives at three budget levels
Audio systems
From a 200-seat conference room to a touring line array, we design for intelligibility first. Networked audio, redundant paths, correct amplifier headroom and DSP presets that survive real operators.
- Line array and point-source PA design and flying
- Dante / AES67 networked audio and switch configuration
- Studio monitoring, control-room alignment and room correction
- Conference, paging, evacuation-tone and background music systems
Stage & architectural lighting
Moving heads, LED washes, static architectural fixtures and the control layer that ties them together — patched, addressed, mapped and handed over with a working show file, not a box of manuals.
- Fixture selection, plots and focus schedules
- DMX, Art-Net and sACN network topology and universes
- Console programming, cue stacks and house presets
- Dimming, house-light integration and DALI/relay tie-ins
Trussing, rigging & LED screens
Aluminium truss structures, ground support towers, motors and safety-critical load calculations, plus indoor and outdoor LED walls with processing, calibration and a content pipeline your team can drive.
- Duratruss structures, ground support and roof systems
- Load, wind and point-load calculations with method statements
- LED wall pixel pitch selection, processing and calibration
- Secondary safeties, certified hardware and inspection records
Rental & event support
Rental packages for conferences, concerts, exhibitions and brand activations across the UAE — delivered, rigged and operated by technicians who have run the same gear on much larger jobs.
- Crewed rental packages with FOH and lighting operators
- Delivery, rig, run and de-rig inside venue access windows
- Backup consoles, amps and spare fixtures on every job
- Multi-day and multi-venue tour support
Installation, service & training
Turnkey installation with proper cable management and labelling, followed by maintenance contracts, spares holding, firmware management and hands-on training so your in-house team stays independent.
- Turnkey install, containment, termination and labelling
- Commissioning, tuning and signed handover documentation
- Preventive maintenance contracts and stocked spares
- Operator and technician training on your own system
Where we work
Sectors we specify for
Hotels & hospitality
Ballrooms, banquet halls, lounges and pool venues with zoned audio and scene-based lighting.
Houses of worship
Speech-first intelligibility, discreet fixtures and simple one-touch operation for volunteers.
Concerts & touring
Line array PA, moving-light rigs, truss and LED walls with crew and redundancy.
Corporate & conference
Presentation audio, video switching, mic management and hybrid-meeting workflows.
Studios & broadcast
Reference monitoring, acoustic treatment guidance and clean, quiet power.
Retail, F&B & leisure
Background music zones, architectural lighting and content-driven LED features.
How we work
From first site visit to lifetime support
Discovery
Site visit or drawings review, usage brief, audience numbers, budget range and programme dates. We ask what the room has to do on its busiest night, not just its average one.
Design
Coverage and photometric modelling, equipment schedule, single-line drawings and rigging plot. You receive the reasoning behind every line item, plus alternatives where budget matters.
Quotation
A transparent, itemised quote with brands, models and quantities you can compare line-for-line against any other supplier — no hidden bundles, no unspecified 'sundries'.
Supply & install
Procurement from authorised channels, staged delivery to suit site programme, installation, containment, termination and labelling by our own technicians.
Commissioning
System tuning, DSP and console programming, measurement-backed alignment, snapshot presets, and a documented handover pack with as-built drawings.
Support
Preventive maintenance visits, spares holding, firmware updates, operator refresher training and priority response when an event cannot wait.
What you receive
Documentation, not just boxes
Why Pure Minds
Specification you can defend to a client
Anyone can forward a price list. The difference shows up on commissioning day: whether the amplifiers have headroom, whether the truss is rated for the point loads it is actually carrying, whether the LED processor can drive the panel count at the frame rate the content needs, and whether the operator can find the right cue in three seconds. We specify with those moments in mind, and we document the reasoning so your consultant, main contractor or finance team can review it properly.
We supply through authorised channels for ADJ, Eliminator Lighting, Avante Audio, Duratruss, Genelec, Midas, Turbosound, Lab Gruppen, Tannoy, Accu-Cable and YME Audio, so warranty, firmware and spares are handled properly instead of being someone else's problem after the invoice clears.
- —Measurement-backed design, not guesswork
- —Itemised quotes you can compare line-for-line
- —Authorised-channel supply with real warranty
- —Our own technicians on site, not sub-contracted labour
- —Documented handover with as-built drawings
- —Spares, firmware and training after go-live
Talk to a consultant
Tell us about your venue, tour or install
Send a request and our engineers will come back with a system design, equipment list and budget — usually within one working day.